CLIENT: Blue Nile
INDUSTRY: Jewelry / e-commerce
ROLE: UX Director, HARMAN
LOCATION: Global

My team at Harman/Aditi completed the responsive design conversion of the e-commerce/checkout website for Blue Nile. The project required careful staged planning as the entire site was not shifting to responsive at once. We have also run numerous marketting / digital campaigns for Blue Nile.

Press: Mashable had a nice article about the conversion.