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CLIENT: ArenaNet / Various
INDUSTRY: Online Gaming
ROLE: Lead UX Designer, ArenaNet
LOCATION: International

At NCSOFT we dealt on a daily basis with a global population of gamers. Understanding the complex varieties of the cultural norms of these users was a key to designing appropriate experiences for each country. I created numerous research presentations to help our designers, developers and business stakeholders grasp the variety of behaviors and perceptions users of our systems may have had.