INDUSTRY: Online Gaming
ROLE: Lead UX Designer, ArenaNet
LOCATION: International

Guild Wars 2 is published by ArenaNet, one of the studios owned by South Korean MMORPG publisher NCSOFT. In my role as UX Lead on the website I worked in a number of roles, among them Information Architect, Usability Test designer/facilitator, UX strategist, UX designer (wireframing, storyboarding, persona building, etc).

GW2 was the fastest selling MMORPG of all time, doing a million dollars worth of business a day during the intial month of its launch in August 2013

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