CLIENT: Wilbur-Ellis
INDUSTRY: Agriculture
ROLE: UX Director, HARMAN
LOCATION: International
AgVerdict is a powerful software platform offered by Wilbur-Ellis that spans the entire practice of precision agriculture. Our team of 80 engineers and UX designers spent over a year researching users, prototyping, designing, building, testing and deploying this all-inclusive tool. Features supported included field mapping, scouting, plant nutrition management, soil sampling and soil analysis, food safety compliance, application management, site specific data, long term record data storage and comparisons, all housed within iOS apps for iPad and iPhone and a desktop portal.
We pitched and won this project, an incredible opportunity to lead with UX design; it allowed us the rare opportunity to conduct ethnographic field research in farms and facilities across North America in 5 states. I was ecstatic that the client understood the value of a design thinking process and was eager to conduct qualitative research.
As global creative director (UX), I recruited and hired the UX team, sold the project, established timeline and strategy, managed the workflow closely with engineering and PMs, led design crits and client meetings, worked individually with designers (sometime late into the night) and celebrated as we completed our work....
A detailed description of the iOS application and entire technical system can be found here.
INDUSTRY: Agriculture
ROLE: UX Director, HARMAN
LOCATION: International
AgVerdict is a powerful software platform offered by Wilbur-Ellis that spans the entire practice of precision agriculture. Our team of 80 engineers and UX designers spent over a year researching users, prototyping, designing, building, testing and deploying this all-inclusive tool. Features supported included field mapping, scouting, plant nutrition management, soil sampling and soil analysis, food safety compliance, application management, site specific data, long term record data storage and comparisons, all housed within iOS apps for iPad and iPhone and a desktop portal.
We pitched and won this project, an incredible opportunity to lead with UX design; it allowed us the rare opportunity to conduct ethnographic field research in farms and facilities across North America in 5 states. I was ecstatic that the client understood the value of a design thinking process and was eager to conduct qualitative research.
As global creative director (UX), I recruited and hired the UX team, sold the project, established timeline and strategy, managed the workflow closely with engineering and PMs, led design crits and client meetings, worked individually with designers (sometime late into the night) and celebrated as we completed our work....
A detailed description of the iOS application and entire technical system can be found here.